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I must say this very harsh truth that’s hard for ANYONE to accept when it comes to building a fanbase of any kind: Nobody cares about you and your story (at first) because quite frankly, they don’t know you. When I say “nobody”, I mean most people – Not everyone is like me, and willing to hear you out and relate without you first giving me something. It’s the same reason why the average person would be much more protective over their mother, as opposed to anyone else. They KNOW their mother, and have for along time, and she’s given them things, thus they have built a strong love for her. People love what’s familiar.
What they DO care about though, is what they can get out of you, or what you can give them. That’s why it is so important to make music that is relatable, as opposed to your own detailed life story. Broader subjects are best since everyone can relate. When you tell someone else’s story, NOW they feel like you understand them, and even if they never meet you in person, they feel as if you could be one of their best friends. That’s giving them something.
It’s all about relating first (speaking their language, which so happens to be yours too), and then building trust (following up with better songs and fan-interaction). Love follows… and that’s when you have a super-fan, when they love you.
The same goes for Fivestar Beats… I understand most artists don’t care about the producer behind the beats (at first)… they just want great beats… So that’s what I give them. THEN, after helping by providing good beats they can relate to, and make songs with, I’ve got their attention. Further, reaching out to customers with free advice & discounts builds trust (just as I’m doing with you). After this, they say “this guy is cool, and he genuinely cares. Let me make sure he’s my designated producer for life”. Now that’s love… a win-win situation. You give fans content they can relate to (a virtual friendship), and in turn they show love back by paying for your music, coming to shows, and generally supporting you.
That’s probably the best piece of advice I could ever give you. All of the other technical things are just that – technical. Understanding the psychology behind being a recording artist is the part that most never get. It all sounds like marketing (which it is), but at the end of the day, it’s about sharing & enjoying experiences with people. That’s it.